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FACULTY OF LAW, BUSINESS AND ECONOMICS

Chair of Marketing and Service Management

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Team > Prof. Dr. Herbert Woratschek

Overview
Overview
Herbert_2019 Prof. Dr. Herbert Woratschek
Herbert_2019

Faculty of Law, Business and Economics
Chair in Marketing & Service Management


Curriculum Vitae - Prof. Dr. Herbert Woratschek

Professional Experience

  • 2022 Retirement
  • 2017
    Founder of the Sales Management Academy Bayreuth GmbH & Co KG (together
    with Prof. Dr. Germelmann and Dr. Schafmeister)
  • 2015 Visiting Professor, University of Auckland, New Zealand
  • 2012 - 2014
    Dean of Faculty of Law, Business and Economics at the University of Bayreuth
  • 2010 - 2012
    Vice Dean of Faculty of Law, Business and Economics at the University of Bayreuth
  • 2008
    Visiting Professor, LaTrobe University, Melbourne Australia
  • 2006
    Founder of the Sport Management Academy Bayreuth GmbH (together with
    Prof. Dr. Zieschang and Dr. Schafmeister)
  • 2006 - 2008
    Professorship for Sportmarketing at the Business School of Trondheim, Norway
  • 2004
    Visiting Professor, University of Calgary, Haskayne School of Business, Canada
  • 2000
    Co-Founder of Institute of Interdisciplinary Services Management (“Institut für interdisziplinäres Dienstleistungsmanagement“), Bayreuth,
    (with Prof. Dr. Klaus Zieschang)
  • 1996 - 2022
    University of Bayreuth, Germany, Full Professor, Head of Department of Services Management
  • 1996 - 1997
    Ernst-Moritz-Arndt-University, Greifswald, Germany, Professor for Marketing
  • 1996
    Ernst-Moritz-Arndt-University, Greifswald, Germany, Full Professor, Chair for Marketing
  • 1991 - 1998
    Various Teaching Positions: University of Applied Sciences, Friedberg-Giessen, Germany; Hessian Academy for Administration and Economics, Frankfurt/Main, Germany; University of Cooperative Education, Frankfurt/Main, Germany; European Business School, Prague, Czech Republic; European Business School, Budapest, Hungary; Warshaw School of Economics, Warshaw, Poland
  • 1988 - 1996
    Johann-Wolfgang-Goethe-University, Frankfurt/Main, Germany, Research Assistant, Department of Retail Management
  • 1985 - 1987
    EXAMINA (Private Education Company), Frankfurt/Main, Germany, Managing Partner
  • 1980 - 1982
    Adult Education Centre, Gelnhausen, Germany, Chamber of Commerce and Industry, Germany, Teaching Position
  • 1978 - 1982
    Süddeutsche Feinmechanik GmbH, Wächtersbach, Germany, Industrial Sales Representative
  • 1976 - 1978
    Süddeutsche Feinmechanik GmbH, Bad Orb, Germany, Trainee

 
Educational Background

  • 1996
    Habilitation, (German Post-Doc University Degree to become Full Professor), Johann-Wolfgang-Goethe-University, Frankfurt/Main, Germany: Preisbestimmung von Dienstleistungen - Markt- und nutzenorientierte Ansätze im Vergleich (Price Determination of Services)
  • 1991
    Ph.D., Johann-Wolfgang-Goethe-University, Frankfurt/Main, Germany, Dissertation: Betriebsform, Markt und Strategie – Ein Modell für die Betriebsform als Handelsmarke (Business Model, Market, and Strategy)
  • 1988
    Diplom-Kaufmann, (German University Degree in Business Administration), Johann-Wolfgang-Goethe-University, Frankfurt/Main, Germany, Majors: Retail Management, Organisation, Sociology

 
Job Offers as Full Professor

  • 2007
    Services Management und Tourism at the University of Innsbruck (Austria) and Services Management at the University of Leipzig
  • 2001
    Service Economy at Ruhr-University, Bochum
  • 1996
    Services Management at the University of Bayreuth
  • 1996
    Marketing at Ernst-Moritz-Arndt- University, Greifswald

 
Honors and Awards

  • 2019
    Best Paper Award TRANSFER: What do sponsors bring besides money? (Was bringen Sponsoren außer Geld?), co-authored with Markus Buser
  • 2017
    Best Paper Award ANZMAC 2017: Customer Connections Count Investigating Engagement Beyond the Dyad (co-authored with Julia Fehrer, Claas Christian Germelmann and Roderick J. Brodie
  • 2017
    Best Paper in the track Services Marketing at ANZMAC 2017: Customer Connections Count: Investigating Engagement Beyond the Dyad (co-authored with Julia Fehrer, Claas Christian Germelmann and Roderick J. Brodie)
  • 2017
    EASM Distinguished Service Award
  • 2009
    Best Paper Award Australasian Marketing Journal: An Experimental Study of Preference Formation through Unavailable Services (co-authored with Stefan Roth and Chris Horbel)
  • 2006
    Best Paper Award ANZMAC 2006 für den Beitrag „Sorry, We Are Fully Booked! - An Experimental Study of Preference Formation through Unavailable Services“ (Co-authored with Stefan Roth, Chris Horbel)
  • 2006
    Best Paper Presentation Award at the ICRM 2006 for „A Videographic Analysis of „Weird Guys“: What do Relationships Mean to Soccer Fans?“ (Co-authored with Chris Horbel, Bastian Popp, Stefan Roth)
  • 2002
    Winner of the WISU Best Homepage of a Professor Award
  • 2000
    Best Paper Award of the 2000 Annual Conference of the Working Group “University Management” of the German Association of University Professors of Business Administration for “Dienstleistungsmanagement an Universitäten – ein Erfahrungsbericht” [Services Management at Universities – A Field Report] Co-authored with Sven Pastowski
  • 1993
    Dissertation Award: Winner of the Kaufhof-Management-Preis

 
Affiliations

  • Verband der Hochschullehrer für Betriebswirtschaft e.V. (German Association of University Professors of Business Administration), Member of Working Groups in Marketing, Accounting, and University Management
  • Arbeitskreis Sportökonomie (German Association of Sport Economics and Sport Management)
  • Workshop Dienstleistungsmarketing (Workshop Services Marketing)
  • European Association of Sport Management
  • European Marketing Academy
  • Association for Consumer Research
  • International Colloquium in Relationship Management
  • Western Economic Association International

Professional Service

Editor of Books and Special Issues/Co-Editor

  • Co-Editor of Focus Dienstleistungsmarketing [Focus Services Marketing] (Book Series)
  • Co-Editor of Universität und Gesellschaft – Schriftenreihe zur Universitätsentwicklung [University and Society] (Book Series)
  • Co-Editor of Marken- und Produktmanagement [Product and Brand Management] (Book Series)

Special Issues

  • Co-Editor of Special Issue iin European Sport Management Quarterly on Co-Creation of Value in Sport Management, 2014
  • Co-Editor of Special Issue in DBW on Service Dominant Logic, 2013
  • Co-Editor of Special Issue on Services Marketing in Marketing ZfP, 2003
  • European Journal for Sport Management, Special Issue on the topic “Service Quality“, 1998

Editorial Board

  • European Sport Management Quarterly (2009-present)
  • Journal of Sport Finance (2005-present)
  • Journal of Sport Marketing and Sponsorship (2005-present)
  • Sport Marketing Europe (2005-present)

Reviewer

  • Forschungsfond: FNSNF Schweizer Nationalfond
  • Wissenschaftsrat:Sachverständiger der Evaluation des Deutschen Literaturarchivs Marbach
  • Deutscher Marketingverband: Juror für den Wissenschaftspreis 2007
  • Zeitschrift für Betriebswirtschaft
  • Zeitschrift für betriebswirtschaftliche Forschung
  • Marketing ZfP
  • European Sport Management Quarterly
  • International Journal of Sports Marketing & Sponsorship
  • Die Unternehmung
  • Zeitschrift für oeffentliche und gemeinwirtschaftliche Unternehmen
  • Tourismus Journal
  • Die Betriebswirtschaft
  • Journal of Sport Finance
  • Journal of Global Sport Management
  • Sport Management Review
  • Sport Business Management
  • Sportwissenschaft (German Journal for Exercies and Sport Reserch)
  • International Journal of Electronic Commerce

Positions

  • Board Member of the European Association of Sport Management (2005-2015)
  • Board Member der World Association for Sportmanagement (2013-2016)
  • Senate of University of Bayreuth, Germany (2012-2014)
  • Vice President of the European Association for Sport Management (2009-2015)
  • Director Sport Management Academy Bayreuth GmbH (2006-present)
  • Chair, Foundation for International Management, Bayreuth, Germany (2002-2018)
  • Director Institute for Interdisciplinary Services Management, Bayreuth, Germany (2000-present)
  • Senate of Johann-Wolfgang-Goethe-University, Frankfurt/Main, Germany (1989-1994)
  • Head of Marketing Department of the German Association of University Professors of Business Administration), (2007-2008)

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