Publications

2022

Souka, Mohamed; Bilstein, Nicola; Decker, Reinhold; Er, Baran; Hellwig, Jonas
Augmented Reality to Ameliorate Customer Participation? : An Experimental Study on How the Inst ...
Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference
Baveno , 2022

Bilstein, Nicola; Verlegh, Peeter W. J.; Klostermann, Jan; Akpinar, Ezgi
Better Together : Involving Consumers in the Ideation, Creation and Dissemination of Transforma ...
in Journal of Service Management volume 33 (2022) issue 4/5. - page 520-530
doi:10.1108/JOSM-11-2021-0414 ...

Flaswinkel, Anne Mareike; Bilstein, Nicola; Rump, Markus; Souka, Mohamed; Decker, Reinhold
How Voice Assistants Affect Customer Experience in Online Shopping
in transfer : Zeitschrift für Kommunikation und Markenmanagement volume 68 (2022) issue 2. - page 38-45

Bilstein, Nicola; Heimann, Kira; Schauerte, Dirk
May I Come In and Drop Off Your Parcel? : An Innovation Resistance Theory Perspective on the In ...
Smart Services. Band 3. Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive
Wiesbaden : Springer Gabler, 2022. - page 239-263 . - (Forum Dienstleistungsmanagement)
doi:10.1007/978-3-658-37384-9_9 ...